Business need

Consumers are online and taking charge of their health and wellness choices. Patient communities and friends in social media are becoming trustworthy sources of healthcare information. Thus, patient and consumer conversations from digital platforms have an impact on healthcare decisions. Now more than ever, digital marketers in the $1.3 trillion health and wellness sector must strive to understand relevant customer experiences that would enhance their targeting, increase awareness, engagement, and sales.

Solution

Informatic’s Experience Analytics solution, Canary enables healthcare to proactively engage patients across the continuum of care to improve health outcomes, develop meaningful relationships, and drive awareness. Canary enables decision support through intelligent signal management that cuts through the noise, prioritizes, alerts, and offers personalized action pathways.

Healthcare Expertise

Configurable Algorithm

Actionable Insights

Healthcare Expertise

Canary has experience in building behavioral and segmentation models out of unstructured social media conversations. We use our platform and curation expertise to help key brands hyper segment the market, track and intervene with their end customers.

Configurable Algorithm

This is activated through notifications served up on the stakeholders’ device of choice, powered by an intelligent rule-based algorithm and complemented by human curation.

Actionable Insights

The dynamic decision support moves the needle from reports and dashboards to personalized set of alerts/insights and action pathways aligned to the stakeholder needs.

Areas of Expertise

  • Design proactive patient engagement programs for brands and diseases
  • Enable organizations achieve digital outcomes for the brand, commercial operations, R&D, clinical trial stakeholders
  • Operate within the framework of existing regulatory environment
  • Domain specific consultants with a big data background to lead the assignments
  • Design of customized framework for the stakeholders
  • Build customized measurement models for use in the existing technology environment

Resources

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