Consumers are online and taking charge of their health and wellness choices. Patient communities and friends in social media are becoming trustworthy sources of healthcare information. Thus, patient and consumer conversations from digital platforms have an impact on healthcare decisions. Now more than ever, digital marketers in the $1.3 trillion health and wellness sector must strive to understand relevant customer experiences that would enhance their targeting, increase awareness, engagement, and sales.
Informatic’s Experience Analytics solution, Canary enables healthcare to proactively engage patients across the continuum of care to improve health outcomes, develop meaningful relationships, and drive awareness. Canary enables decision support through intelligent signal management that cuts through the noise, prioritizes, alerts, and offers personalized action pathways.
Areas of Expertise
- Design proactive patient engagement programs for brands and diseases
- Enable organizations achieve digital outcomes for the brand, commercial operations, R&D, clinical trial stakeholders
- Operate within the framework of existing regulatory environment
- Domain specific consultants with a big data background to lead the assignments
- Design of customized framework for the stakeholders
- Build customized measurement models for use in the existing technology environment